A recent survey found that most people see buying art as more intimidating than buying real estate. In the poll of 500 men and women, 70 percent said they have never bought artwork — ever. The main reason? Most think art is too expensive, exclusive, intimidating.
What would help? According to the study by Toluna Research Group on behalf of UGallery, an online art gallery, 36 percent cited an easy, money-back return policy, 30 percent said knowing the background of the artist and 25 percent wanted a virtual preview of how the art would look on their walls.
What else is needed: Confidence.
Portland interior designer Kimberlee Jaynes, who builds color palettes and home decor around art, has helped clients overcome their fear with these words: Expose yourself to as much art as possible. You can’t go wrong.
“It’s all subjective, there are no rights or wrongs about why you love a certain piece of art,” says Jaynes, author of “Design It Yourself! A Step-by step Workbook for Interior Design.”
Here are four ways to learn more about art:
1. Let the artist help: “Don’t be shy about talking to an artist about their process,” Jaynes says. “Ask them what inspired them to create this piece. Start the dialogue and before you know it, you will learn about the different mediums of art and feel more comfortable. Artists are happy to educate.”
2. Go to artists’ fairs or monthly First Thursday or First Friday events that bring local artists to the streets.
3. View art websites and research the local art gallery landscape. Galleries have links to the works of the artists they represent. When you find artwork you like online, go to the gallery and ask to see more. Gallery owners are pleased to give you an artist’s biography and talk to you about the artwork you like.
4.Attend artist open studio events to see the artist’s environment and works.
So…art has been around since the dawn of time. Somewhere along the line art has become something to fear. Somewhere in our growth and development we change from bringing home our drawings and proudly displaying them on the refrigerator to being intimidated by the whole idea of art. Calling myself an artist has been a learning process (after all, I don’t have a BFA or MFA, I haven’t “struggled”). I have been creative all my life and now am able to express it with glass.People like what I do, I get joy from the creative process and from people’s reaction to my work. I have a number or artist friends who are going through similar growth experiences.
Purchasing art is a personal experience and should be fun. A piece of art should make you feel good when you see it. I think that should be the ultimate deciding factor.
A sampling of my “tools of the trade”